Modules
Here, you will find comprehensive information about the various modules offered within the Masters Communication and Media. Our modules are designed to provide students with a diverse and enriching academic experience in the field of Technical Communciation.
Each module features courses to which you will find detailed information including learning outcomes, indicative content, assessment methods etc.
Year 1 - Semester 1
ALC G801 - Communication and Media I
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The module aims to introduce students to communication in the digital age in general, as well as the handling and use of different media target group-specific content.
Learning Outcomes
- Explain the relationship between communication and media.
- Describe the importance of communication in the digital age, as well as its basics.
- Identify the different media and their effects and can decide in which context which media should be used.
- Apply the principles of the content life cycle to create and structure content for adaptation to the medium and target group.
Courses
- Introduction to Communication and Media
- Introduction to Information Development Process
- Standardization in Communication and Media
- Communication Theories
ALC G802 - Multilingual Workflow
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The 21st century society is characterized by different ethnic groups and cultures, not only in Kenya but all over the world. Therefore, the module aims to understand intra- and intercultural, verbal and non-verbal communication and different communication models in order to apply them to a target group.
Learning Outcomes
- Describe and evaluate the most important characteristics of verbal and non-verbal communication, as well as important communication models.
- Review own communicative and meta-communicative actions.
- Demonstrate the understanding of the conditions and framework of communication in the context of and between different cultures and multicultural societies.
- Demonstrate the appreciation for different cultures.
Courses
- Rule-based Writing
- Cross-cultural Communication
- Conflicts and Feedback
- German Basics
ALC G803 - Visualization
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
In this module, learners are taught the principles for evaluation and creation of good designs. The focus is on graphics, layout and typography.
Learning Outcomes
- Evaluate graphics professionally.
- Create own graphics, under consideration of various design principles.
- Describe the basics of typography and layout and how to use them.
- Apply basic knowledge in handling graphics programs.
Courses
- Visualization Basics and Typography
- Presentation Techniques
- Professional Image Editing (Tool-based course with Gimp)
ALC G804 - Information Technology and Management
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
In this module the basics of web technologies, database systems, as well as administration and publication technologies are acquired.
Learning Outcomes
- Demonstrate and apply the gained knowledge of web technologies and web programming languages.
- Analyze the methodical basics of database systems.
- Describe the importance and use of databases in the management and publication processes.
- Use the knowledge of the basics of content-management and publication technologies and principles in the production and management of information.
Courses
- Topic-based Structuring (Tool-based course with Flare)
- Flare Tutorials
- Video in Journalism
ALC G805 - Media Management
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
In this module, learners are introduced to various media, their effects and management. The focus is on mass communication media, therefore social media is discussed as a powerful medium. In addition, the important aspect of gender-sensitive writing and the image of women in the media will be made clear.
Learning Outcomes
- Demonstrate skills of media production (video).
- Distinguish between different mass communication media, their functions and use.
- Explain the meaning and role, as well as the use of social media in society and for companies.
- Identify gender-appropriate content and its impact.
Courses
- Video Production (Tool-based course with DaVinci Resolve)
- Social Media Marketing
- Marketing Practice
Year 1 - Semester 2
ALC G806 - Communication and Media II
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
In this course, students acquire knowledge of topic-based structuring techniques, and information architecture as a basis for the distribution of target group-specific content and information.
Learning Outcomes
- Recognize the advantages of topic-based structuring and good information architecture.
- Evaluate and design own information architectures.
- Design topic-based class concepts for sample content.
- Demonstrate the use of the tools of information architecture.
- Apply the acquired competences in an own project.
ALC G807 - Research Methods in Communication
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The aim of this course is to prepare students in the best possible way for their own research project or master thesis. Therefore, they learn the basics and methods of research, as well as how to handle databases.
Learning Outcomes
- Describe different research methods and their characteristics.
- Structure, evaluate and process large amounts of data.
- Identify patterns, trends and correlations in data sets.
- Develop solutions for complex problems and new ideas.
- Implement the learned methods of a research in an own project later.
ALC G808 - Project Management and Entrepreneurship
Core
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The course aims to strengthen the management perspective of the students and to transfer basic tools for the development and organization of projects. Furthermore, students are prepared to manage individual and organizational projects in an entrepreneurial way.
Learning Outcomes
- Identify the principles, phases and tasks of project management.
- Describe the basic concepts, Principles and approaches in entrepreneurship.
- Analyse key characteristics of successful projects.
- Develop personal project creativity and entrepreneurial initiative.
- Identify, conceptualize and develop a media related project.
- Apply basic project management principles to projects of choice.
- Apply entrepreneurship knowledge to identified media projects of choice.
Language Options
ALC G809 - Kiswahili for Communication
Elective
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The aim of this course is to sensitize learners to efficient communication and to provide them with the skills to evaluate and write texts for different media that are target group oriented, standardized, consistent, adapted to the language area and understandable. The focus is on the language, Kiswahili.
Learning Outcomes
- Demonstrate the use of Kiswahili in basic communication.
- Read and demonstrate comprehension of elementary and basic Kiswahili texts.
- Write texts for particular communicative functions: letters, reports, memos, etc.
- Develop a repertoire of the basic terms as used in academic communicative Kiswahili.
- Relate to the cultural norms of communication in the Swahili speaking world.
ALC G810 - German for Communication
Elective
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The aim of this course is to sensitize learners to efficient communication and to provide them with the skills to evaluate and write texts for different media that are target group oriented, standardized, consistent, adapted to the language area and understandable. The focus is on the German language.
Learning Outcomes
- Demonstrate the use of German in basic communication.
- Read and demonstrate comprehension of elementary and basic German texts.
- Write texts for particular communicative functions: letters, reports, memos, etc.
- Develop a repertoire of the basic terms as used in academic communicative German Language.
- Relate to the cultural norms of communication in the German speaking world.
ALC G811 - English for Communication
Elective
Contact Hours: 45
Credit Hours: 3
Pre-Requisite: None
Module Description
The aim of this course is to sensitise learners to efficient communication and to provide them with the skills to evaluate and write texts for different media that are target group oriented, standardised, consistent, adapted to the language area and understandable. The focus is on the English language.
Learning Outcomes
- Demonstrate the use of English in basic communication.
- Read and demonstrate comprehension of elementary and basic English texts.
- Write texts for particular communicative functions: letters, reports, memos, etc.
- Develop a repertoire of the basic terms as used in academic communicative English.
- Relate to the cultural norms of communication in the English speaking world.
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