C (3)

The module aims to introduce students to communication in the digital age in general, as well as the handling and use of different media target group-specific content. For detailed information click here.

Courses within this module are:

• Introduction to Communication and Media
• Introduction to Information Development Process
• Standardization in Communication and Media
• Communication Theories

C (3)

The 21st century society is characterized by different ethnic groups and cultures, not only in Kenya but all over the world. Therefore, the module aims to understand intra- and intercultural, verbal and non-verbal communication and different communication models in order to apply them to a target group.

Courses within this module are: 

• Rule-based Writing
• Cross-cultural Communication
• Conflicts and Feedback
• German Basics

C (3)

In this module, learners are taught the principles for evaluation and creation of good designs. The focus is on graphics, layout and typography.

Courses within this module are:

• Visualization Basics and Typography
• Presentation Techniques
• Professional Image Editing (Tool-based course with Gimp/Photoshop)

C (3)

In this module the basics of web technologies, database systems, as well as administration and publication technologies are acquired.

Courses within this module are:

• Topic-based Structuring (Tool-based course with Flare)
• Flare Tutorials
• Video in Journaism

C (3)

In this module, learners are introduced to various media, their effects and management. The focus is on mass communication media, therefore social media is discussed as a powerful medium. In addition, the important aspect of gender-sensitive writing and the image of women in the media will be made clear.

Courses within this module are:

• Video Production (Tool-based course with DaVinci Resolve)
• Social Media Marketing
• Marketing Practise